Why you need a digital marketing strategy

The most successful companies have a digital marketing strategy. Simple strategy and planning transforms marketing from a cost into a profit centre.

Everyone knows that digital marketing offers huge potential to grow your business. But how often do you see inaction due to fear of getting it wrong or not knowing where to start? Or firms getting burned and spending more money than they need to because they don’t know what works, what doesn’t, and how to measure performance?

A simple but robust digital marketing strategy will give you the confidence that you are investing your scarce resources of time and capital as efficiently as possible. You will be able to measure the effectiveness and profitability of your marketing investment and to keep improving it over time.

A good plan violently executed now is better than a perfect plan executed next week.
General George S. Paton

Where you want your business to be is important to know. We work with our clients to clarify what that is. Understanding your business, market and goals allows us to work with you to create the right digital strategy for the success of your business. We can then recommend the perfect mix of digital marketing tactics and tools in order to provide the best results on your investment.

So whether it is Google or Facebook ads, other forms of pay-per-click or paid promotion, email marketing campaigns, managing your social media channels, improving your website SEO, integrating a CRM, strengthening your website back-links, or raising your conversion rates, we’ve got your back.

At Kent House we work with you to support your planned strategies, both online and offline. We will work with you to get you to where you want to be.